JOIN THE TEAM

Job Title: Marketing Manager (Full Time)
Location: Gardens, Cape Town (Hybrid model: Four days in office, one day remote)

Role Overview
Frontrow Hair is a trusted South African brand, specialising in high-quality human hair extensions and hair products. We are seeking a creative, strategic, and hands-on Marketing Manager to join Frontrow. You will lead all marketing initiatives, working closely with our General Manager to drive brand growth, engagement, and visibility. The ideal candidate is highly organised, curious and analytical, a strong team player, and able to champion multiple projects simultaneously.

Key Responsibilities

  • Campaign Strategy: Plan and implement marketing campaigns throughout the year, aligning with overall company goals.
  • Social Media Management: Curate, create, and execute monthly content calendars across Instagram, Facebook, and TikTok.
  • Tracking, Analytics and Performance: Monitor and analyse social media KPIs and metrics to inform data-driven decisions.
  • Design: Create eye-catching and engaging weekly email newsletters, paid marketing assets and social media posts.
  • Influencer & UGC Collaborations: Source, approach, negotiate, and oversee partnerships with influencers and content creators.
  • Paid Media Content: Gather and create content, copy, headlines, and assets for paid media campaigns to support our Paid Media specialist.
  • Content Creation: Assist with content creation and simple video editing.
  • Copywriting: Create copy used for social media posts, paid media advertising, blog posts, website product descriptions, and ad hoc projects.
  • Community Management: Engage with our audience by responding to comments and client enquiries on all social platforms.
  • B2B Marketing: Identify new opportunities and maintain existing B2B marketing initiatives.

Requirements

  • Qualification in Marketing or a related field
  • 2+ years of experience in a similar role
  • Knowledge of marketing strategy, with strong content creation and execution experience
  • Proficiency in Canva with a keen eye for detail
  • Strong copywriting skills with excellent written English
  • Thorough understanding of social and digital media and related growth strategies
  • Valid drivers license & own transport

How to Apply
Please send your CV, portfolio and a short cover letter to sasha@frontrow.co.za