Our Story

Our customers are our roots.

We’ve built a company by bringing our customers the very best of everything, earning us the title of #1 rated clip-in hair extensions brand in Africa. Along with 100% Remy human hair extensions and a range of premium accessories, we’ve created tons of styling tutorials and hair care guides so you can get the hair of your dreams, long after your purchase.

Beyond beautiful hair, our mission is to inspire confidence and empower you to look and feel your best. Our customers are the center of everything we do. Like a best friend, we dedicate ourselves to being there for you, all the time. Need some hair advice? Want to request a custom made product? Just have a question about life in general?

Whatever, whenever, we’re always here.

Why Frontrow Hair Extensions?

  1. Easy peasy to use
    No hairstylist? No problem! Clipping in our Hair extensions is easy to do yourself in just minutes. The more you practice, the easier it becomes. We can also video call you to go through the steps if you're unsure, or simply pop into our Cape Town or Johburg store for a cappuccino and a demo.

  2. Instant length
    When it comes to your hair, instant gratification is a good thing. We don’t think you should have to live with a bad haircut or hair that just won’t grow fast enough. Our Hair extensions will give you long hair without the wait.

  3. Add volume
    A set of Hair Extensions, a halo, clipin bang, crown topper or quad weft will easily transform your hair from flat to voluminous for that sexy fullness you’ve been longing for.

  4. No damage 
    Unlike other types of hair extensions, ours can be clipped in or taken out whenever you want. Best of all, they’re totally safe to wear every day and cause zero damage to your natural hair. 

  5. More hairstyle options
    We think a girl should have options. Try out a new hairstyle for special events like a wedding, matric dance, or a hot date. Nothing planned? Rock a new ‘do every day of the week! 

  6. We treat you like royalty 
    Got a styling question? Need some hair advice? We’re always here to help. Slide into our DMs or drop us a line and we’ll get back to you within 24 hours (unless it's a Sunday).

  7. Free shipping throughout South Africa
    Ain’t no mountain high enough that will keep us from getting your Hair Products to you. We offer free shipping to all major areas, wherever you are in the country. For a minimal extra, we ship abroad as well as to Namibia.

  8. Luxury without the price tag 
    Made from 100% Remy human hair and manufactured with care, our Hair extensions are truly premium. Heat ‘em, style ‘em, wear ‘em as you please—your extensions are made to last. Plus, as a direct-to-consumer company, we pass our savings onto you. We import about a container of hair extensions every month, which allows us to buy bulk and save from our suppliers. This allows us to provide you with the highest quality extensions at the best possible rate.

Our promise to you

Whether you’ve struggled to grow your hair past a certain point or want to look and feel incredible for a special occasion, we believe everyone deserves to have the hair of their dreams. Our commitment to delivering an unbeatable customer experience has earned us recognition as the #1 rated clip-in hair extensions brand in Africa.

Beautiful hair is only the beginning. We’re committed to giving you the total package: exceptional customer support, transparency AND confidence so you can be the best version of yourself. Our mission is to help women look and feel beautiful every day.

Because when you finally notice your own beauty, you notice our nation's beauty.

#proudlysouthafrican #femaleowned