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We don't want you to look beautiful.
We want you to FEEL beautiful.
Because you are.

Who are we?

We're a proudly South African owned company, led by an all women team of 6 amazing individuals. We are passionate about what's inside, and help our clients to bring that forward - whether by appointment or by email. We have offices in Joburg and Cape Town and our team works around the clock to make sure our customers are as passionate about their lives, as we are about our work.

Our customers are our roots

Weʼve built a company by bringing our customers the very best of everything, earning us the title of #1 rated clip-in hair extensions brand in Africa. Along with 100% Remy human hair extensions and a range of premium accessories, weʼve created tons of styling tutorials and hair care guides so you can get the hair of your dreams, long after your purchase.

2.6 Million

the amount of instagram followers one of our famous clients has

Beyond beautiful hair, our mission is to inspire confidence and empower you to look and feel your best. Our customers are the center of everything we do. Like a best friend, we dedicate ourselves to being there for you, all the time. Need some hair advice? Want to request a custom made product? Just have a question about life in general?

Whatever, whenever, we’re always here.

“We believe it’s not about the hair, it’s about the FEELING”

Why Frontrow Hair Extensions?

Easy peasy to use.

No hairstylist? No problem! Clipping in our Hair extensions is easy to do yourself in just minutes. The more you practice, the easier it becomes. We can also video call you to go through the steps if you're unsure, or simply pop into our Cape Town or Joburg store for a cappuccino and free demo.

Instant length.

When it comes to your hair, instant gratification is a good thing. We donʼt think you should have to live with a bad haircut or hair that just wonʼt grow fast enough. Our hair extensions will give you long hair without the wait.

Add volume.

A set of hair extensions, a halo, clipin bang, crown topper or quad weft will easily transform your hair from flat to voluminous for that sexy fullness youʼve been longing for.

No damage.

Unlike other types of hair extensions, ours can be clipped in or taken out whenever you want. Best of all, theyʼre totally safe to wear every day and cause zero damage to your natural hair.

More hairstyle options.

We think a girl should have options. Try out a new hairstyle for special events like a wedding, matric dance, or a hot date. Nothing planned? Rock a new do every day of the week!

We treat you like royalty.

Got a styling question? Need some hair advice? Weʼre always here to help. Slide into our DMs or drop us a line and weʼll get back to you within 24 hours (unless it's a Sunday).

Free shipping throughout South Africa.

Ainʼt no mountain high enough that will keep us from getting your hair products to you. We offer free shipping to all major areas, wherever you are in the country. For a minimal extra, we ship abroad as well as to Namibia.

Luxury without the price tag.

Made from 100% Remy human hair and manufactured with care, our Hair extensions are truly premium. Heat ʻem, style ʻem, wear ʻem as you please — your extensions are made to last. Plus, as a direct-to-consumer company, we pass our savings onto you. By being the biggest supplier of clip-in hair extensions in South Africa, it allows us to buy bulk and save from our suppliers. This allows us to provide you with the highest quality extensions at the best possible price.


the highest amount of orders we've received in one day

Beautiful hair is only the beginning. We’re committed to giving you the total package:
exceptional customer support, transparency AND confidence so you can be the best
version of yourself. Our mission is to help women look and feel beautiful every day.
Because when you finally notice your own beauty, you notice our nation's beauty.

Our promise to you

Whether youʼve struggled to grow your hair past a certain point or want to look and feel incredible for a special occasion, we believe everyone deserves to have the hair of their dreams. Our commitment to delivering an unbeatable customer experience has earned us recognition as the #1 rated clip-in hair extensions brand in Africa.